From the U.S. Leadership Team of a division of major multi-national corporation:
Your palms are sweating, everything looks more and more complex. You are being asked to do more with less and you cannot see the light at the end of the tunnel. You feel like the chaos is catching up with you... Does this sound familiar ?
A more adaptive focus as opposed to today's purely operational approach needs to emerge from within [division] to enable a sustainable performance advantage so that we remain on the edge of chaos, this sweet spot for productive change where order and disorder flow with discipline.
Please join us in investigating together what this sweet spot would look and feel like at the _______ Hotel, 3000 _____ Road, ___, IL. The meeting will start at 8.00 a.m. on July 31, 2001 and conclude at 4.00 p.m. on August 2, 2001.
This was very effective. Sparked a lot of curiosity, but many said they'd have appreciated a bit more info.