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THE LEAN STARTUP

the following are my notes from [The Lean Startup] by Eric Ries. see also [Ries' blog] and [TheLeanStartup.com]

   

INTRO

VISION

DEFINE

a comprehensive theory

LEARN

validated learning

EXPERIMENT

every product = an experiment, and vice versa, taken directly to customers

break down vision into component parts

answer all four of these questions, not just last one:

STEER

LEAP

TEST

minimum viable product (MVP)

MEASURE

PIVOT (OR PERSEVERE)

ACCELERATE

key assumptions

BATCH

GROW

sustainable growth: new customers come from the actions of past customers

four ways existing customers drive new customer growth:

can burn resources debating choices between:

engines of growth

sticky

viral

paid

summary

ADAPT

an adaptive organization

the five whys

simplified version of 5 whys - when trust/mutual support are low

learning requires more than culture shift

INNOVATE

need to balance needs of existing customers with challenge of finding new ones, manage existing lines of business while exploring new models and opportunities

nurture disruptive innovation

creating platform for experimentation (esp for internal startups)

sandbox rules

more on sandboxing

cultivating management portfolio

sandbox evolution

EPILOGUE


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Last edited November 5, 2017 11:43 am CentralTimeUSA by MichaelHerman
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© 1998-2017 Michael Herman and www.michaelherman.com, unless signed by another author or organization. Please do not reprint or distribute for commercial purposes without permission and full attribution, including web address and this copyright notice. Permission has always been granted gladly to those who contact me and say something about themselves, their work, and their use of these materials. Thank you and good luck! - Michael