MICHAEL HERMAN
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BUILDING WEB COMMUNITY

(from Qwest Interactive) ...to grow and thrive, Web communities need "social scaffolding"—roles, rituals, features, events, leadership…aspects of a site that foster community development.

"Much like a trellis enables a plant to grow, social scaffolding enables members to become progressively more involved in the community." —Amy Jo Kim, Community Building on the Web

Community-Building Principles

  1. Define the community’s purpose.
  2. Create extensible gathering places.
  3. Create evolving member profiles.
  4. Promote effective leadership & hosting.
  5. Define a code of conduct that is clear, yet flexible.
  6. Organize and promote cyclic events.
  7. Provide a range of roles.
  8. Facilitate member-created subgroups (horizontal space).
  9. Integrate with the real world.

Community—Value Proposition

Community—What’s in it for me?

Focus on user audiences (sustain interest)

Community—Autonomy & Identity


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Last edited December 20, 2002 11:08 pm CentralTimeUSA by Michael
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© 1998-2017 Michael Herman and www.michaelherman.com, unless signed by another author or organization. Please do not reprint or distribute for commercial purposes without permission and full attribution, including web address and this copyright notice. Permission has always been granted gladly to those who contact me and say something about themselves, their work, and their use of these materials. Thank you and good luck! - Michael