The Puget Sound Business Journal (August, 2005) makes a good introduction and business case for business blogging:
The Boeing Co.’s Randy Baseler writes a Web log called Randy’s Journal, which gives the aerospace firm’s view of the world. When officials at Microsoft Corp. last took count, some 1,500 employees were blogging about some aspect of the Redmond software giant.
In June, the national firm Pearson Educational Measurement launched TrueScores, a blog about educational testing, after the company’s Auburn, Wash.-based Marketing Vice President Frank Catalano suggested it would be a good way for its testing experts to share their knowledge.
Smaller businesses are getting into the blogging act, too. Mac Cutchins, chief executive officer of Bellevue-based Intek Integration Technologies Inc., for instance, plans to add a blog to the warehouse software maker’s Web site in a few months.