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HowToBrandGiving
CONVENER: CharlesMaclean
SUMMARY OF DISCUSSION, KEY POINTS, CONCLUSIONS, ACTIONS:
Opening Space For Giving To Flourish Chicago, Friday, July 09, 2004
"Inspiring Giving As A Way Of Living Worldwide . . . Branding Giving"
Charles Barnard Maclean, PhD PhilanthropyNow - Facilitator
Assumption: Everyone is hard wired to give. Our job is to assist people to discover and claim the giver within themselves.
Key Donor Coaching Task: Assist potential donors to assess what gifts they have to give.
Innovative Recommendations
Create Electronic Giving Info To Action Kiosks In Public Places
Install "Get The Givers High" Opportunities In Eye Catching Places
Provide adjudicated youth with restitution option of spraying "Giving Grafitti" with approved giving quotes in approved places like in front of participating retain stores.
Create ways for families to do one time volunteering as a family and provide them with a print and/or CD/floppy disc format for ìpreserving the memory of giving together with story board, picture album (digital or hard copy) , captions etc. Savvy foundations will provide these "memory caputure tools" to non-profits they fund to distribute to volunteers. Make it easy for the nonprofit to put their identity on the cover and have the foundations name on the back.
Best Leveraging of Giving Practice
Every time a foundation or corporation funds a festival or public event, require that that recipient nonprofit build a "give-away" option into the public admission fee structure.
For additional information on "Branding Of Giving" this session see below
Inspiring Giving As A Way Of Living Around The World The Initiative
"Ignite Your Passion For Giving" Giving Information Kiosk Opportunity Card
I wanted to attend this session but was in another at the same time. The Tutor/Mentor? Connection is trying to create a larger number of individuals and organizations who get up every day and look for a way to do something to help tutor/mentor programs in some part of the country help kids who need extra adults in their life. To succeed we must find ways to "brand" the idea, so that it only takes one phrase to communicate what it is, not an entire book. I look forward to talking with Mr. Maclean further about this. DanBassill, Tutor/Mentor? Connection, http://www.tutormentorconnection.org.
these next pieces copied and pasted from materials provided by CharlesMaclean...
or download pdf here: http://www.globalchicago.net/giving/files/GivingCards.pdf
Inspiring Giving As A Way Of Living Around The World™ “Igniting Passion for Community Give-Back”*
Initiative I: Install meaningful Community Give-Back Messages In Public Places Sample Wakeup Message
…on a Portland, Oregon bench next to a Giving Opportunity Information Kiosk:
“I want to live in a world where wealth is measured by how much you share.”
– Sharif Abdullah www.commonway.org Imagine Your Community Where:
• Passion-based giving is just a way of living
• Community give-back messages and Giving Info Kiosk’s are everywhere
• Volunteerism is driven by “pride of place”
• Donor role models are honored by having their words shared in public places
• Giving is modeled and taught from cradle to grave
• People don’t have to be asked . . . they seek out opportunities to give
• Families and businesses have a committed personal “giving mission”
What Does Branding Of Giving Look Like?
• A memorable giving wake-up quote installed in an artful way
• An Information Kiosk with contacts and options for volunteering and donating
• A step-by-step proven process for success in your community
• Access to proprietary giving support tools
• A tracking system to measure impact
• A website with map of locations, user group listserv and on-line consultation
• A self-sustaining secondary licensing model to spread it worldwide
Do This Now, Please
• Call or e-mail with your questions or comments
• Suggest collaborating partners
• Become the local champion for inspiring giving in your community
• Inquire about how to invest in a license to use this initiative to change the giving culture in your community
To learn more about licensing this initiative, contact:
Charles Bernard Maclean, PhD? Founder & Chief Committed Listener PhilanthropyNow www.philanthropynow.com 9601 NW Leahy Road, Suite 302 Portland, OR USA 97229-6385 (503) 297-1490 advocate@philanthropynow.com
Do This Now Please Ignite Your Passion For Giving
“I want to live in a world where wealth is measured by how much you share.”
- Sherif Abdullah, www.commonway.org Why Not Recycle This Card
- Give It To A Friend -
Volunteer
“Hands On Portland” - Volunteer matching made easy. (503) 413-7787 www.handsonportland.com
“Volunteer Here” - One stop volunteer on-line data base. www.volunteerhere.com
Give Your Hard Earned Dollars
“Earth Share Of Oregon” - One stop for donating to 68 environmental groups. (503) 223-9015 www.earthshare-oregon.org
“Mercy Corps” – Saves lives and supports communities in need around the world. (800) 292-3355 x 250 www.mercycorps.org/?source=1801 Give Your Stuff
“Free Geek” - Recycles donated computer components and trains people. (503) 232-9350 www.freegeek.org
“Volunteers Of America Oregon” - Changes lives by promoting selfdetermination (503) 235-8655 www.voaor.org
Join A Community Betterment Network
“Oregon Public Broadcasting” - Turns on peoples’ minds in ways that change their world. (503) 244-9900 www.opb.org
“City Club Of Portland” – Promotes civic engagement. (503) 228-7231 www.pdxcityclub.org
Tell the nonprofit you got their info at location #10
For more information on this
Giving Initiative contact Charles Bernard Maclean, PhD? www.philanthropynow.com (503) 297-1490
Production Support
- Design & Desktop Publishing by Kaia Communications, Inc. (503) 520-9606. www. kaiacomm.com
- Printing by Workman Press (503) 705-9905 pat@workmanpublications.com
- Signage by Sign Wizards (503) 235-6967 www.signwizards.com
- Kiosk Design by Flair Plastic Products (503) 226-1200 www.flair-plastics.com To learn more about licensing this initiative, contact: To learn more about licensing this initiative, contact:
Charles Bernard Maclean, PhD? Founder & Chief Committed Listener PhilanthropyNow www.philanthropynow.com 9601 NW Leahy Road, Suite 302 Portland, OR USA 97229-6385 (503) 297-1490 advocate@philanthropynow.com
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