This is the kind of local/global marriage that I’ve been suggesting can be an alternative to local versus global. More evidence that we need not “organize” or “build” new, local, sustainable economies from scratch. We need only to surface what is already happening. Google is global (and marketplace), but its users are local (and can be responsible):
According to the Kelsey Group research firm, last year saw a doubling of internet searchers seeking local merchants. One of the popular tools is the GoogleLocalLocator where you search my merchant type and zip code or address – with links and maps.