HowToCreateBuzzOnline

To create buzz via email, you need to have these underlying features...

1) Pacing

Set up a mailing list which is designed to be the

		large scale lurker/announce list. (not a discussion)
		Post on a regular basis a profound ditty.
		More often than once a month, not more often than
		once a week.

		Use an uplifting message and carry with that message
		some little small thing that can be done to move 
		one step forward. 

		See the wizard of ads for how to craft the language
		of value. 

2) Pulse

On a semi regular basis, include events or actions

		which tie into what people are experiencing
		So that the uplift is tied to what people are experiencing.
		Tie the work into actual things that people see
		or feel. 

3) Community building

You build community by running into people on the

	       one on one basis. Find ways for small groups of people
	       to visit with each other. Phone calls between random people,
	       with a simple script to get the ball rolling

	       A gathering to plant a tree. A gathering to do X 
	       at such a site for Y. 

4) Feedback

Respond to feed back you get from the community

	     easily and quickly. Be responsive. 

	     But more importantly, give the members of the list 
	     feedback... Because you have done X, we as a group
	     have achieved Y. 

	     Celebrate the successes of the the group that
	     is forming

5) The Point

Focus and refine the activities around a clear

	     point. What is the elevator speech which makes people
	     want to jump on board. 

	     Repeat and re-iterate the point thru all the messages
	     in different ways and different language.

And then

6) Show progress

Find a way to make people experience that they are

	part of a whole and that whole is a successful one.

---

John Sechrest

Helping people use computers and the Internet more effectively

mailto:sechrest@peak.org

http://www.peak.org/~sechrest