Originally posted to sCNN – the smallChangeNewsNetwork
sCNN is an emerging invitation whose effectiveness rests in the power of the blogosphere. News out today of a new study by the Pew Internet and American Life Project which says readership of online journals has grown significantly during this past year.
…27 per cent of adults in the U.S. who spend time online said in November they had checked out a blog or two… [up from] just 17 per cent who said in February that they had read an online journal.
Opportunity seems to be growing for sCNN. Significantly, growth was expected to accelerate as tsunami relief efforts are reported and followed via weblogs. So much the better if people come to rely on blogs as a way of connecting with good work.
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